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The future of AI vs Human code
The real competitive advantage isn't adopting AI coding tools — it's building the architecture, feedback loops, and organisational adaptability to move with the curve.
Philip Thonbo
Thoughts on design, craft, and building things.
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Flaws in AI Development is Mostly a Context Issue
Most deficiencies in AI-assisted development stem from context gaps rather than AI limitations — the same root cause as misalignment in human teams.
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SaaS is losing its grip — then what can we expect to happen?
AI is making custom software faster and cheaper than SaaS subscriptions — but shipping code is not the same as shipping a product.
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The real bottleneck is no longer production capacity. It is clarity at speed.
Teams obsess over which AI model or workflow to use. The harder question — what operating model do we need to redesign around agentic AI — goes largely unasked.
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Agentic AI Product Model: Rethinking the Product Operating Model Towards AI and Speed
Old product operating models rely on subjective meetings and gut feeling. The new model uses AI agents to continuously align strategy, user needs, priorities, and development — fewer rituals, more real-time momentum.
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Why Leave Culture to Chance?
"80% of success in any job relies on your ability to deal with people." Culture is the invisible force driving everything — yet most organisations still leave it to chance.
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Product Trio Redefined: Removing Bias for Better Decision-Making
Personal agendas and biases still influence product decisions without adequate guardrails in place — even when the data is right there. Here's how a redefined product trio changes that.
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TL;DR — The most overlooked concept in business communication
Keep the most important information as an executive summary. You can always link to "further reading" — but make an effort in summarising your data, information, and insights. Why should we only summarise for executives? Aren't we all busy?
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Translating business direction into an objectively prioritized backlog
As feature requests pour in from all directions, few stakeholders can explain to practitioners how to reflect business direction. This is how you build a prioritisation system that does it automatically.
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Working with a creative AI on a practical application
Several hundred images into MidJourney — here's what a commercial digital designer actually found. Good with organic and abstract. Bad with objects and accuracy. Use as inspiration.
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Users 'Still' want Apps, Not Mobile Websites — And Loyalty is Queen
Two years ago I wrote about why apps beat mobile websites. Back in 2016 the data confirmed it: time spent in apps up from 86% to 90%, browser usage declining. Loyalty is the key driver.
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Big Data, AI, UX and Animal Cards — Introduction
A brain dump after 15 years in digital advertising for Coca-Cola, LEGO, DR and Bang & Olufsen — on automation, Big Data, soft values, and where the industry is heading.
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Big Data, AI, UX and Animal Cards — Chapter 5: Case Study
How Føtex's animal card concept leaves all data-analysing marketers behind — and what it teaches us about intrinsic motivation, flow theory, and why the best marketing makes people forget there's any marketing happening at all.
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Big Data, AI, UX and Animal Cards — Chapter 3: Horizontal Thinking and Shareable Content
As vertical thinking reaches its limits, the human element creeps back into marketing. Transparency, inspiration, and "the joy of giving" — but can soft values survive being turned into buzzwords and packaged for ROI?
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Big Data, AI, UX and Animal Cards — Chapter 2: Big Data and Vertical Thinking
Everyone is following the same documented tracks. Big Data has given marketing cruise control — safe ROI, but increasingly diluted returns. The more widespread a tactic becomes, the less effective it is.
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Big Data, AI, UX and Animal Cards — Chapter 4: User Experience Design
UX Design is being sold as usability — but experience design is something else entirely. The gaming industry has always known this. Flow theory, intrinsic motivation, and why the best UX should make you feel something.
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Big Data, AI, UX and Animal Cards — Chapter 1: AI
Watson, Big Data, and what happens when a supercomputer can answer any question faster than a specialist. The last missing piece in the fully automated puzzle is learning to ask the right questions.
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Users Want Apps, Not Mobile Websites — And Loyalty is Queen (2014)
"It turns out people don't really surf the web on their smartphones." The original case for apps over mobile web — before the data confirmed it.
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Digital Content for Kids and Gamification for All
Kids don't navigate the browser — everything they want has moved into apps. So what does it take to design digital content that actually holds their attention? Flow theory, intrinsic motivation, and the challenge/skill balance.
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To All Decision-Makers Who Got Lost in the Device and Tech Jungle
From a game and interactive developer's perspective — a clear-eyed look at Flash vs HTML5, native vs cross-compiled apps, iOS vs Android, and how to choose the right technology for your digital content in 2014.
